The ban was created to protect the health of New Yorkers. On April 30, 2019, Mayor Bill de Blasio announced an Executive Order that immediately banned all alcohol advertising on City property, including bus shelters, newsstands, phone booths, recycling kiosks and Wi-Fi LinkNYC kiosks. The administration sought the ban to protect New Yorkers from exposure to alcohol advertisements which can lead to an increased likelihood and quantity of alcohol consumption.