DeBeers sought to install its signature colors on landmarked storefront. The DeBeers retail store, located on the ground floor of the St. Regis Hotel, an individual landmark at 699-703 Fifth Avenue at 55th Street, sought to modify a March 2003 approval for new storefront infill. The modifications included replacing the arched windows’ translucent glass with opaque aubergine glass, covering the masonry with opaque aubergine glass, installing white lettering on the aubergine awning, and replacing pin-mounted … <Read More>