Vinyl wall advertisement installed without approval. In response to a June 2, 2004 warning letter, the owner of 600 Broadway, an 1883 loft building located in the SoHo-Cast Iron Historic District, sought to legalize the installation of a Steve Madden vinyl wall advertisement installed on the buildings’ north wall without Landmarks’ approval. Landmarks issued permits to 600 Broadway in the past for wall advertisements including a 47’ x 55’ sign at the east end of … <Read More>